Meet the Bakers
Director: Jamie Mossahebi
Ted Baker’s playful creative concept, based around a 50s-style sitcom, called for an interactive way for viewers to explore the Bakers’ home - all styled with Ted Baker’s clothing and home collections - to catch a glimpse of their suburban utopia, with scandals simmering below the surface.
Working together with Wirewax, Happy Finish developed a 4K, 360° shoppable film for desktop, tablet and mobile viewers to be hosted on TedBaker.com, exclusive UK partner ASOS.com and exclusive partner for the Americas, Nordstrom.com. A 360° non-shoppable film was also created to view through Google Cardboard for a more immersive VR experience.