It was a happy Valentine's to me as E-LIFE, my doc on electronic waste that is now being distributed by Espresso Media, was showcased at the Lush Summit in Old Billingsgate Market, London. Maybe a little naively I hadn't truly grasped how diverse the soap company's philanthropy stretched, with issues ranging from migrant crises to deforestation represented. A large corner of the event was dedicated to Digital Ethics and E-LIFE was on display alongside Fairphone, the ethical phone company featured in the doc (I've also done a few vids on them separately like Circular Cellular below).
With me was E-LIFE co-producer Huw Poraj-Wilczynski. Lush are also about to launch a campaign on the growing issue of discarded tech and on sale at the summit were Agbogbloshie bath bombs (modelled beautifully by Huw below). Agbogbloshie is the name of the infamous scrapyard in Accra that processes a large amount of eWaste and is featured heavily in E-LIFE. Solutions to clean the place up are easy enough with the right amount of support and hopefully with this increased attention we'll see some change in the near future.